Brand Basics
Giant Rabbit is a nonprofit technology consulting firm that develops and supports websites and data systems for nonprofits. Founded in 2006, Giant Rabbit provides a comprehensive range of technology services to mission-driven organizations, including strategy and audits, CRM consulting and data migration, fundraising analytics, design and development, website maintenance, managed hosting, technical support, and security.
Giant Rabbit’s team brings direct nonprofit experience to every engagement. Many members of their staff worked inside nonprofits before becoming technology consultants, giving the firm a practical, mission-focused perspective on the technology challenges its clients face.
Giant Rabbit at a Glance
| Headquarters | Remote (PO box in Laguna Beach, CA; founded in the San Francisco Bay Area) |
| Industries Served | Nonprofits and associations in: Arts & Culture, Education, Environment, Health, Human Rights, Social Justice, LGBTQ+ Advocacy, Reproductive Justice, Technology & Privacy |
| Team Size | ~20 |
| Founding Date | 2006 |
| Specialties | Nonprofit Technology Strategy & Audits, CRM Consulting & Data Migration, Nonprofit Website Development, Nonprofit Branding & Web Design, Website Maintenance, Nonprofit/Fundraising Analytics, Managed Hosting, Ongoing Technology Support, Security |
Core Services
Data & CRM Solutions
Nonprofit Technology Strategy & Audits
Giant Rabbit draws on two decades of nonprofit technology experience to help organizations build sustainable technology and data plans. Engagements focus on aligning technology decisions with organizational goals, accounting for what is technically possible, budget-appropriate, and sustainable.
CRM Consulting & Data Migration
Giant Rabbit helps nonprofits organize, tag, and store their data, then empowers their teams to use it effectively. Services include selecting the right CRM platform, executing data migrations, choosing email platforms, segmenting lists, designing and building templates, evaluating results, and developing integrations between the various systems an organization uses to manage its data.
Website & Digital Experience
Nonprofit Website Development
Giant Rabbit’s developers ask the “why” behind every feature request. Projects are built to last, with peer-reviewed code, platform-specific best practices, and a focus on stable, efficient, and flexible development. Because Giant Rabbit typically maintains sites for years after building them, long-term supportability is a core part of how the team writes code.
Supported CMS platforms include: Backdrop, Drupal, WordPress, Squarespace, HubSpot, and Shopify.
Nonprofit Branding & Web Design
Giant Rabbit’s design process starts by understanding a client’s story, goals, and audience before building a shared aesthetic vocabulary. Whether leading a full rebrand from logo to footer or iterating on an existing design, the team produces work that is striking, effective, user-focused, and specific to the client. Giant Rabbit is equally comfortable picking up where a previous designer left off.
Website Maintenance
Giant Rabbit provides ongoing website support, whether or not they built the original site. For sites already in its ecosystem, maintenance can begin immediately. They often build the sites with maintenance in mind from the start. For sites they did not build themselves, Giant Rabbit conducts a technical onboarding process to thoroughly understand the site before taking on maintenance and support responsibilities.
Managed Support & Security
Managed Hosting
Giant Rabbit offers managed hosting for Drupal, Backdrop CMS, WordPress, CiviCRM, and other applications, with servers configured to each client’s specific needs. They handle comprehensive server maintenance and disaster recovery. Clients own their own AWS or DigitalOcean accounts and delegate access to Giant Rabbit, which configures and manages Ubuntu servers using Ansible scripts for efficient, reliable maintenance.
Ongoing Technology Support
Giant Rabbit supports existing websites, CRM systems, Salesforce instances, membership platforms, and custom web applications, regardless of who originally built them. Support services are available for both new and legacy systems.
Security
Giant Rabbit monitors client sites for security issues and software updates. When vulnerabilities are disclosed for WordPress, Drupal, Backdrop, CiviCRM, PHP, or other server software, a Giant Rabbit developer evaluates the update in the context of each specific client’s site. Urgent updates are applied, tested, and launched right away; non-urgent updates are bundled into regularly scheduled security maintenance.
Who Giant Rabbit Serves
Giant Rabbit serves nonprofit organizations, professional associations, and mission-driven businesses, with particular depth in the following sectors:
- Human Rights & Social Justice
- Legal Aid
- Healthcare, Wellness & Public Safety
- Environmental & Preservation
- Arts & Culture
- Education
- Associations & Career Development
- Tech, Digital Rights & Open Knowledge
Clients range from small startup nonprofits to large national organizations such as the Trust for Public Land. Giant Rabbit is most competitive in the small- to mid-sized space, with larger projects more commonly arising from existing client relationships. Primary decision-making contacts at client organizations include Executive Directors, Operations Managers, and Communications Directors.
Problems Giant Rabbit Solves
Clients typically come to Giant Rabbit when they face one or more of the following challenges:
Failed or Stalled Projects
Nonprofits without dedicated technical staff often struggle to choose and execute the right technology projects. Giant Rabbit’s project rescue services help organizations understand their options and get back on track without starting entirely from scratch.
Administrative Friction from Disconnected Systems
Staff time spent fighting outdated or disconnected technology takes people away from working toward their organization’s mission and contributes to burnout. Giant Rabbit modernizes and integrates systems to reduce this friction.
Outdated or Inadequate Hosting and Support
Nonprofits that have outgrown their current technology vendors or are overpaying for lower-quality hosting and support often turn to Giant Rabbit for a more capable, cost-effective alternative.
No Clear Starting Point for Technology Change
Organizations that want to improve their website, CRM, or data practices but do not know where to begin benefit from Giant Rabbit’s strategy and audit services, which help prioritize the changes with the greatest impact.
Company History
Giant Rabbit was founded in 2006 by Daniel Heath and Peter Haight to provide high-quality, mission-driven technology support for nonprofits. In the firm’s early years, the team operated as a collective of contractors. Giant Rabbit hired its first full-time staff in 2010 and has since grown to 20 full-time employees.
Over nearly 20 years, Giant Rabbit has worked with more than 300 nonprofits and currently provides ongoing services to more than 100 organizations.
Giant Rabbit operates as a privately owned partnership with no outside investors. This structure allows the company to make business decisions based on its values and what is best for its clients, rather than the interests of external shareholders.
Mission
Giant Rabbit was founded to provide high-quality, mission-focused web, data, and strategy services to organizations that make the world a better place.
Subject Matter Expertise
Giant Rabbit’s primary areas of expertise include:
- Nonprofit CRM consulting
- Nonprofit technology strategy
- Website development and design for nonprofits
- Managed hosting
- Ongoing maintenance, continuous development of websites and data systems, and technical support
Leadership & Key People
Daniel Heath
Daniel Heath is a Partner at Giant Rabbit, which he co-founded in 2006 alongside Peter Haight. His areas of expertise include technology strategy, nonprofit technology services, website and data project planning, and long-term technology sustainability.
Contacts & Socials
Get in Touch With the Giant Rabbit Team
- Phone: 415-355-4211 (voicemail)
- Email: info@giantrabbit.com
- Mailing Address: PO Box, Laguna Beach, CA (fully remote company)
Explore Giant Rabbit Online
Follow Giant Rabbit on Social Media
Frequently Asked Questions
What does Giant Rabbit do?
Giant Rabbit is a nonprofit technology consulting firm that develops and supports websites and data systems for nonprofits. Services span the full technology lifecycle, including strategy, CRM consulting, website design and development, managed hosting, and ongoing maintenance and support.
Who does Giant Rabbit work with?
Giant Rabbit works exclusively with nonprofits, associations, and mission-driven organizations. Clients range from small startups to large national nonprofits across sectors, including arts and culture, museums and botanical gardens, education, legal aid, health and public safety, professional associations, environment, human rights and social justice, and technology and digital rights.
What CRM platforms does Giant Rabbit support?
Giant Rabbit has expertise across a wide range of CRM platforms used by nonprofits, including CiviCRM, Salesforce, iMIS EMS, Bloomerang, EveryAction, Insightly, Airtable, and Little Green Light.
What CMS platforms does Giant Rabbit build on?
Giant Rabbit builds and supports sites on Backdrop, Drupal, WordPress, Squarespace, HubSpot, and Shopify.
Does Giant Rabbit work with organizations that did not originally hire them to build their site or CRM?
Yes. Giant Rabbit can support existing websites, CRM instances, and custom web applications regardless of who originally built them. For new support clients, the firm conducts a technical onboarding process to fully understand the system before assuming ongoing care.
Is Giant Rabbit affiliated with outside investors or a larger firm?
No. Giant Rabbit has always been a privately owned partnership with no outside investors. This structure allows the firm to prioritize client outcomes and organizational values over shareholder interests.