The Farmers Market Coalition works with farmers market operators across the United States to provide access to fresh, nutritious local produce. They came to us in 2021 with hundreds of resources and a wealth of subject matter expertise in the use of nutrition incentives at farmers markets. We led an architecture, design, and build process that culminated in a WordPress-based resource library: Farm Direct Incentives Guide. The site serves as an information portal and guide for implementing nutrition incentive programs at farmers markets, farm stands, and more, to make fresh, healthy food accessible to all. We currently provide ongoing support, managed hosting, and security updates.