Fundraising and User Analytics

Whether you already have a third-party mailing tool or you're working with a pile of email addresses scribbled on post-it notes (no judgment), we'll take a holistic look at the particular journey an email address takes through your organization and make sure it's getting handled and segmented efficiently.

Similarly, we can take stock of how your organization collects donations and where that data is stored, and create a plan to get that data recorded consistently in the place that makes most sense for your team.

Sometimes this is as simple as documenting and training your staff on what systems are already in place; other times, it's as involved as setting up new systems or writing integrations from scratch. (In some cases, it's a matter of untangling systems that are not performing as expected. Head over to our Rescue page for more information on that!)

Lists in hand and donation engines at the ready, we can support your team in planning effective list-building and fundraising campaigns that put your mission front and center in ways that will appeal to supporters at every level.

Analytics collects data. Lots and lots of data.

We can help you separate the signal from the noise to identify the ways in which your website tools are being used in the real world, or to surface the email appeals or social media campaigns that are driving the most users to take action.

Best of all, we can help even the most analytics-phobic among us to appreciate what the data can — and can't! — tell us about our users and their habits.